With festive season just around the corner, the time is ripe for an all-new wardrobe. Multiple celebrations will soon be coming your way, and your social calendar is sure to be brimming with invites for the many events. Indian fashion is having a luxury prêt and bridge-to-luxury renaissance right now, and the latest designer to enter this club is ‘Aashiana Couture’. The Kolkata-based brand which is loved for their signature artisanal occasion wear has launched a new line of collection of classic as well as contemporary Womenswear garments.
‘Festive Play’ (Traditional Collection): The avant-garde collection launched by Aashiana Couture, ‘Festive Play’, has all the markings of a wardrobe heirloom. From reinvented craftsmanship of the hand embroidery to organic fabrics that breathe and silhouettes that flow, the amalgamation reinvents traditional craftsmanship by featuring modern silhouettes.
The sensibility is part-Indian, part whimsical, and never boring. Luxe in essence and Indian in inspiration, every creation by Aashiana Couture is easy to dress up or down. Expect palazzo sets, asymmetrical drapes, and capes in fabrics like Silk crepe fabric, accentuated with beads, pearls, sequence, katdana, and appliqué, work. The endeavor is to give this staple minor contemporary tweaks which then make a big difference. The colour palette evokes optimism and joy- Illuminating Yellow, Fiery Red, Flaming Fuchsia to Ebony Black; the hues are timeless and ensure you will be wearing it now, and for all the festivities to come.
‘ModArt’ (Contemporary Collection): The progressive label, Aashiana Couture offers a collection of timeless basics designed to transcend seasons and trends, through the launch of a new collection, ‘Mod Art’. The collection features quirky and experimental style sensibilities, breaking stereotypes with unique and fuss-free silhouettes for modern Indian women. With the anytime anywhere ensembles, ‘ModArt’ is bridging the gap between Haute and Prêt Couture.
The assortment accentuates a wide array of bright, custom and quirky prints and fusion silhouettes for today’s cognizant customer. Modern motifs & whimsical prints are seen highlighting airy and flowy dresses, co-ord sets and pantsuits. Details such as flared sleeves with embellishments and tassel borders add a hint of playfulness to the collection. The ready-to-wear ensembles are dipped in cheerful, eclectic graphics on luxurious fabrics ranging from pure georgette to satin. Right from the conceptualization of the prints to the end products, all the garments are worked on from scratch at the warehouse.
From skillfully embellished to puja-worthy, ensembles from Aashiana Couture will help you make maximum impact with minimum effort… a high-fashion aesthetic in ready-to-wear pieces to make your wardrobe truly seasonless.
