Steven Bethell / Founder / Bank & Vogue

The bigger challenge is less about technology and more about market structure and appetite. Today’s fashion economy is increasingly polarised: at one end, luxury; at the other, ultra-fast, disposable fashion. The middle—where durability, fair pricing, and long-term value traditionally lived—is being hollowed out. That squeeze makes it harder for remanufactured products, which require care, time, and intention, to scale at the pace fast fashion demands.
Steven Bethell