Wilmet Shea / General Manager / Messe Frankfurt (HK) Ltd

One of Intertextile Apparel’s key strengths is that it can cater to buyers with very different sourcing goals. In terms of materials, price point, and product use, every zone at the show has its ideal buyer, and as the market changes we recognise the need to occasionally update the offering to suit evolving requirements. By grouping exhibitors accordingly, such as in our various featured zones or by product end-use for domestic exhibitors, visitors can gain a sense of which areas of the show most appeal to their specific needs.
Wilmet Shea