Dr Talia Hussain / Consultant / Loughborough University London

It was when I started reading the literature looking for discussion of shopping that I realised no one was really thinking about it. There was this unspoken assumption that the consumer marketplace would be the same, which didn't make sense. That's how I started examining the narrative and evidence more closely, and came to realise the big picture literally didn't add up.
Dr Talia Hussain