Dr Talia Hussain | Consultant | Loughborough University London
Dr Talia Hussain
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Consultant
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Loughborough University London
It was when I started reading the literature looking for discussion of shopping that I realised no one was really thinking about it. There was this unspoken assumption that the consumer marketplace would be the same, which didn't make sense. That's how I started examining the narrative and evidence more closely, and came to realise the big picture literally didn't add up.