Wendy Wen / Managing Director / Messe Frankfurt (HK) Ltd

In today’s digital society, personalisation represents somewhat of an adjustment from seasonal trends. That being said, we believe that both elements can work in harmony, and that forecasting will still be very important going forward. While design is an art, there is a science behind the utilisation of colours, the types of materials used, and so on, that transcend personalised items.
Wendy Wen