Wendy Wen / Managing Director / Messe Frankfurt (HK) Ltd

Brands often lead in fabric selection, driven by their design vision and innovation goals. They decide on materials that align with their brand identity, target market, and seasonal trends, with many increasingly prioritising sustainability. However, as with sustainability, fabric selections are widely influenced by consumers’ evolving preferences and expectations. That is where retailers come in, providing key feedback on which fabrics perform well in various markets and affecting future offerings.
Wendy Wen