Stefan Mueller | Head, Business Unit Textile Additives | Sanitized AG
Stefan Mueller
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Head, Business Unit Textile Additives
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Sanitized AG
The demand for antimicrobial textiles is driven by both brands/retailers and end-consumers, with each influencing the other. Brands and retailers seek antimicrobial solutions to differentiate their products and respond to growing health-conscious trends. End-consumers are increasingly aware of and demanding products that offer added hygiene benefits.