I strongly believe that transhistorical community value systems can present a powerful counterpoint to the logic of generating profit now, but whether these skills survive into the future depends very much upon whether we are prepared to invest in one beautifully crafted genuine article instead of cheap imitations. Brands and retailers have a vital role to play too. Working towards more sustainable sourcing, they should trace all material inputs, adhering to the *Nagoya Protocol where they utilise indigenous knowledge.