Managers are increasingly aware that the actions of their supply chain partners can have a negative impact on their own firms. As you note, the increase in activists, watchdogs, etc, has probably heightened the importance, as has the ubiquity of 24/7 news and social media. In terms of sourcing strategy, most firms are going to continue to search for the lowest costs while considering the risk of the potential negative impact of social and environmental incidents like the Rana Plaza building collapse.