Wilmet Shea / Deputy General Manager / Messe Frankfurt HK

What the physical fair offers cannot be replaced by digital tools. The hand-feel of the fabrics, and face-to-face communication, for example, form part of an essential and unique interactive experience. With that being said, digital formats will remain a key part of our physical events, and they can be easily adjusted to accommodate the needs of different industries and individual trade fairs.
Wilmet Shea