Wilmet Shea | Deputy General Manager | Messe Frankfurt HK
Wilmet Shea
/
Deputy General Manager
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Messe Frankfurt HK
What the physical fair offers cannot be replaced by digital tools. The hand-feel of the fabrics, and face-to-face communication, for example, form part of an essential and unique interactive experience. With that being said, digital formats will remain a key part of our physical events, and they can be easily adjusted to accommodate the needs of different industries and individual trade fairs.