Debbie Burton / Marketing Head / Management Board / Pittards / Leather Naturally

Brands need to tell their customers, the final consumer, what a material is composed of. The UK consumer research that I mentioned earlier resulted that 54% of consumers have no clue what ‘vegan leather’ is made of. It is important that consumers realise that so called ‘vegan alternative materials’ are largely made out of PU, PVC, plastics.
Debbie Burton