Koji Hamada | Chief Executive Officer | Asahi Kasei Fibers Italia
Koji Hamada
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Chief Executive Officer
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Asahi Kasei Fibers Italia
Fortunately, demand is going back to pre-pandemic rates, but forecasts remain unpredictable. Now the market does not focus only on function, but also social values such as sustainability and SDGs (UN Sustainable Development Goals). We have not experienced any visible change with purchasing/procurement due to the digitised world, but we are trying to approach new promotional methods to fit in it.