It ain't fashion, if it ain't sustainable

Patagonia Purpose Trust

Giving Away / Yvon Chouinard

15 September 2022

5 minutes

Yvon Chouinard wrote in a signed sttement: Truth be told, there were no good options available. So, we created our own. Instead of 'going public,' you could say we’re 'going purpose.' Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth."

Patagonia Founder Yvon Chouinard Gives Company Away, Says Earth Is Only Shareholder

The founder of outdoor clothing brand Patagonia, Yvon Chouinard, has given away his company in an effort to do more for the planet. The Chouinard family has transferred ownership to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Every dollar not reinvested back into Patagonia will be distributed as dividends to protect the planet.

By

Special Correspondent

Report

Most Popular

Solutions / Recycling Crisis / V Interview

Cetia can sort the garments by composition and colour to obtain a homogeneous deposit for processing, and then run this deposit through its automated unravelling line. This line enables mechanical unravelling. Another approach is to consider “intelligent” dismantling to deconstruct a garment. It is currently developing an intelligent dismantling line to separate the various textile fabrics from elements such as buttons, zips, etc., so that each element can be recycled in its proper recycling route.

Inside Cetia’s Breakthroughs in Shoe Dismantling and Textile Sorting Technologies

Subir Ghosh

5 June 2025

Solutions / Recycling Crisis / IV Interview

The Aware Tracer is a physical marker embedded into any type of raw material at the source. The Aware scanner is used to authenticate the sustainable material anywhere, anytime.

How Aware Is Reinventing Textile Traceability with Blockchain and Tracers

Subir Ghosh

5 June 2025

Textile Recycling Expo

Latest Specials

Cotton Crisis / Pakistan Status Analysis

The Pakistan Cotton Ginners Association (PCGA) and All-Pakistan Textile Mills Association (APTMA) have time and again warned that the current tax structure makes domestic cotton unviable, forcing mills to rely increasingly on cheaper imported alternatives. Industry insiders fear that during the crop year 2025–26, cotton ginning and textile sectors may operate at less than 50% of their total production capacity.

Pakistan's Cotton Sector Faces Imminent Collapse as Government Scrambles for Solutions

Special Correspondent

5 June 2025

Deforestation / Viscose Angle Report

A lone rainforest tree stump stands in a forestry concession held by PT Industrial Forest Plantation — logged to make way for a pulpwood monoculture plantation.

The Green Inferno: The Destructive Viscose Empire Behind Indonesia's Deforestation

Special Correspondent

4 June 2025

Young India Fashion Survey 2025