It ain't fashion, if it ain't sustainable

Patagonia Purpose Trust

Giving Away / Yvon Chouinard

15 September 2022

5 minutes

Yvon Chouinard wrote in a signed sttement: Truth be told, there were no good options available. So, we created our own. Instead of 'going public,' you could say we’re 'going purpose.' Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth."

Patagonia Founder Yvon Chouinard Gives Company Away, Says Earth Is Only Shareholder

The founder of outdoor clothing brand Patagonia, Yvon Chouinard, has given away his company in an effort to do more for the planet. The Chouinard family has transferred ownership to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Every dollar not reinvested back into Patagonia will be distributed as dividends to protect the planet.

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