It ain't fashion, if it ain't sustainable

Khadi & Village Industries Commission

Intellectual Property / Khadi Trademark

4 August 2022

3 minutes

The KVIC approached the Delhi High Court this July seeking permanent injunction, costs and damages against an entity called ‘Khadi by Heritage’ which was selling PPE kits, hand sanitisers and fireballs under the mark ‘Khadi by Heritage’. The said entity was also using the ‘Charkha logos’ of KVIC on its products.

Appropriating Khadi: KVIC Goes Charging on Two Fronts, Wins Case in Delhi HC

The Khadi & Village Industries Commission (KVIC) has gone to court on two accounts of different entities trying to hitch on the khadi bandwagon.

By

Special Correspondent

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

Piyush Deogirkar

30 April 2025