Hubbub

The lack of universal industry standard has prompted global retailer Primark to come up with its own Durability Framework that spells out guidance designed to encourage longer-lasting clothing across the fashion industry.

As critical actions to make fashion industry more sustainable gains momentum, a study by the University of Leeds has declared that although durability can be measured to identify the most and the least durable garments, retail price cannot be used to predict which garment will last longer.