It ain't fashion, if it ain't sustainable

European Observatory

Counterfeits / Europe Survey

15 June 2022

3 minutes

The 2022 study on the behaviour of young Europeans towards intellectual property infringement follows on from the first and second editions of the Intellectual Property and Youth Scoreboard, published in 2016 and 2019.

Apparel Tops Among Counterfeits in Europe, Many Youngsters Buy Intentionally

In a significant increase as compared to pre-pandemic 2019, 52% of young Europeans have bought one or several fake products intentionally, according to a survey.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

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Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

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