In today's world people move from one outrage to the next with as much ease as they swipe left over to the next reel. Last year’s Brazil cotton controversy has resurfaced not only because it has been a year to the revelation, but also because Better Cotton is itself pursuing the thread. And, the loopholes in Better Cotton's damage control exercise that was pointed out by Earthsight remain yawning.
A clean chit notwithstanding, Better Cotton, in not addressing the loopholes with the standard itself, has only exposed itself to further investigation. And that’s despite the sugar-coated admissions that “we will take action to expand our due diligence process."
It’s been a newsy April for greenwashing. What does an activist think-tank have to say about it all? texfash.com talks to Todd Paglia, Executive Director of the unrelenting and unapologetic nonprofit Stand.earth.
UK nonprofit Earthsight’s investigations reveal nearly a million tonnes of tainted cotton from some of the most notorious estates in Brazil to clothing manufacturers in Asia, and being supplied to fast fashion behemoths H&M and Zara.