It ain't fashion, if it ain't sustainable

British Academy of Management

Fast Fashion / Gen Z Trends

5 September 2022

2 minutes

Alexander Kovacs / Unsplash

Gen Z Preaches Sustainable Fashion But Practices Fast Fashion. Well, Most of Them

A research finds that Generation Z members want their clothes to be "sustainable" but still regularly buy fast fashion, demonstrating a heaven and hell difference between their espoused ideals and real world practice.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

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Denim Finishing / EIM Report Interview

Environmental Impact Measuring (EIM) combines user input with strict benchmarking and automated calculations. To ensure data integrity, it uses a dual system: an accreditation programme for users and third-party validation by GoBlu International.

Future Lies in Hybrid Models Where High-Level LCAs Are Supplemented by Granular Data

Subir Ghosh

2 May 2025