Australian Fashion Council

Australia’s much-touted ‘Seamless’ programme—that recognises that the brands who place clothes on the market are responsible for the entire life of that garment, from design through to re-use and recycling—marks the beginning of a sustainable future for the country’s clothing industry beginning 1 July.

Seamless, a first of its kind initiative, aims to transform how clothing is made, used and recirculated in Australia to achieve clothing circularity by 2030, has completed its first phase towards delivery of ambitious industry transformation and optimal outcomes for all key stakeholders.

In a bid to help transition the country to a circular economy by 2030 and Net Zero by 2050, Australia is funding a consortium to develop Seamless, a National Clothing Product Stewardship Scheme that would act across the value chain, from clothing design to use, reuse, collection, and recycling.

Changing consumer behaviour, as well as new technology is reshaping the Australian fashion sector. A spending slowdown will test the industry’s resilience, says a just released report that charts the progress made across sustainability, diversity and inclusion, and accessibility.

Exploring ways to transition from physical to digital sampling, a pilot by Australian Fashion Council found that brands reported a faster time to market and the ability to test multiple sizes of a garment without producing a single physical sample.

The Australian fashion and textiles industry has just got a boost with eight skills pertaining to the industry being included in the country’s National Skills Priority List (SPL).

The Australian Fashion trademark project of the Australian Fashion Council (AFC) launched its first campaign at the Melbourne Fashion Week. It is supposed to be like a Tourism Australia campaign, but for the country’s fashion industry, driving demand for Australian fashion both at home, and around the world.

Reckoned to be the first of its kind anywhere in the world, the apex fashion industry body in Australia has launched a trademark which it hopes will create a new identity: Australian Fashion. Over the next 10 years, the Australian industry is expecting to grow to $38 billion by 2032 and create an additional 86,000 jobs.