It ain't fashion, if it ain't sustainable

University of St Andrews

Consumer Trends / Colour Choice

27 October 2023

2 minutes

Even when participants were instructed to match clothing to skin colour, they used eye colour as a basis for clothing colour choice.

Clothing Choice Depends on Colour of Eyes, Not Skin Colour

All these years you were matching your clothes to your skin tone. You were wrong, says a research that propounds the importance of the eyes.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Footwear Markets / New Trade Disorder / IV Feature

The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

Richa Bansal

10 April 2025

Advantage India / New Trade Disorder / V Report

There are already reports of US companies asking for discounts. This is true as much of India, as it is of the smaller apparel-making nations.

Trump Tariffs Give Indian Industry a Chance to Recalibrate its Global Textiles Trade Strategy

Richa Bansal

11 April 2025