University of Georgia

A study on post-consumer policies in the athleticwear sector has revealed that eco-conscious consumers are not well-served by clothing companies claiming green credentials, and environmental circular economy initiatives for activewear enterprises are limited by where firms and consumers are located, preventing them from being fully effective.

Researchers at the University of Georgia (UGA) have developed a new indigo dyeing technology that, they say, is an eco-friendly alternative to current methods. Sergiy Minko, a professor of fibre and polymer science at UGA and a corresponding author of the study, shares some thoughts on denim dyeing.