University of Bath

A simple label could change fashion’s wasteful habits. By revealing the real price of each wear, a cost-per-wear tag can expose fast fashion’s hidden expense, turning durable clothing into the smarter, more sustainable choice and reframing environmental responsibility as financial intelligence for consumers who want their wardrobes to last—and matter—beyond just another season’s trend.

A collaborative research by six universities has come up with ‘SWEET’ — inkjet-printed, eco-friendly e-textiles that shows that wearable electronic textiles can be both sustainable and biodegradable.

Two sets of experiments have shown that biobased fibres like viscose and lyocell present a greater hazard than conventional polymers used in equivalent applications.

Research at the Universities of Bristol and Bath has led to the creation of low-power interactive, digital clothing which senses and captures movements much more accurately than is possible using current phones and smart watches, while preserving the pervasive processes and systems used for manufacturing of everyday garments.