It ain't fashion, if it ain't sustainable

Monash Business School

Consumer Trends / Australia

4 November 2022

2 minutes

Despite the preference for in-store shopping, Australians rate the in-store shopping experience lower than that of online, particularly on key attributes like product availability, product ranges and sales and promotions, according to the annual Retail Monitor survey of 1,000 Australian shoppers from the Australian Consumer and Retail Studies (ACRS) unit in the Monash Business School.

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Australia is seeing the return of a preference for physical stores, and shoppers are moving between the offline and online worlds more seamlessly than ever before, according to a survey.

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