It ain't fashion, if it ain't sustainable

National Jute Development Programme

Jute Sector / India Overview

12 February 2024

4 minutes

Till the 9th phase of ICARE project (launched in 2015), out of estimated 40 lakh farmers, only 4.35 lakh farmers (10%) have been registered and the remaining 35.65 lakh farmers are yet to be registered.

Jute Cultivation Area in India Shrunk by 20% in 9 Years, Most Went to Real Estate

The golden fibre jute has lost much of its sheen in India and continues to deteriorate as its cultivation dropped by 20% in the last nine years.

By

Special Correspondent

Report

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Branding Evolution / Influencers Analysis

Branding has always been about making a lasting impression, literally and figuratively.

Challenges of Branding in the Age of Influencers

Piyush Deogirkar

30 April 2025