It ain't fashion, if it ain't sustainable

Better Cotton Initiative

Under Cloud / Sustainability Claims

13 September 2022

4 minutes

A dress that H&M sells under its 'Conscious' tag in Hong Kong. The investigation by the Netherlands Authority for Consumers & Markets revealed that H&M offered their products using general terms such as “ecodesign” and “conscious“ without immediately specifying clearly the sustainability benefits with the claim.

Now, Netherlands Trashes H&M's Sustainability Claims; Decathlon Indicted Too; BCI Tag Not Enough

Clothing retail chain H&M and sporting goods retail chain Decathlon have made commitments to the Netherlands Authority for Consumers and Markets (ACM) promising to adjust or no longer use sustainability claims on their clothes and/or websites. The two chains have committed to informing consumers more clearly in order to minimise the risk of misleading practices involving sustainability claims.

Special Correspondent

Report

Development / Call for Action

3 August 2022

2 minutes

The Call for Action commits signatories to continue seeking solutions that will enable these countries to improve competitiveness, achieve higher yields and greener production, and add value both to fibre and by-products.

Call For Action to Build a Resilient Cotton Sector Especially in Least Developed Countries

Better Cotton has joined the Partners’ Conference of the Aird for Trade focused on building a more resilient cotton sector. Jointly organised by the UN Conference on Trade and Development (UNCTAD) and the International Trade Centre (ITC), the event focused cotton’s contribution to mitigating climate change, reducing poverty, enhancing food security, and the creation of jobs, especially for women and youth.