It ain't fashion, if it ain't sustainable

Australian Fashion

Branding / Australian Fashion

14 October 2022

2 minutes

Reckoned to be the first of its kind anywhere in the world, the australian Fashion Council (AFC) in May this year launched a trademark which it hopes will create a new identity: Australian Fashion. In May 2021, the AFC had been awarded a federal grant to create an Australian fashion certification trademark and campaign to drive demand for Australian brands locally and internationally.

Australian Fashion Launches First Campaign, Showcases Effortless Style and Raw Nature

The Australian Fashion trademark project of the Australian Fashion Council (AFC) launched its first campaign at the Melbourne Fashion Week. It is supposed to be like a Tourism Australia campaign, but for the country’s fashion industry, driving demand for Australian fashion both at home, and around the world.

Staff Writer

Branding / Australian Fashion

9 May 2022

3 minutes

The 'Australian Fashion' trademark will identify Australian Fashion brands on the global stage, selling our unique vision, original design and progressive values to the world. Instantly recognisable, it will drive demand by helping customers discover, explore and buy Australian fashion.

Australia Trademarks its Fashion Industry; Looks at $38 billion by 2032

Reckoned to be the first of its kind anywhere in the world, the apex fashion industry body in Australia has launched a trademark which it hopes will create a new identity: Australian Fashion. Over the next 10 years, the Australian industry is expecting to grow to $38 billion by 2032 and create an additional 86,000 jobs.