It ain't fashion, if it ain't sustainable

Sree Charan

PRESS RELEASE / Event

4 March 2025

2 minutes

For Kalighat Stories, Gupta worked closely with artisans from Kolkata’s famed Kalighat and Patua traditions, transforming age-old storytelling into modern fashion.

Aarti Vijay Gupta and Liva Reviva Redefine Sustainable Luxury at London Fashion Week FW’25 with ‘Kalighat Stories’

LONDON, U.K.: Renowned designer Aarti Vijay Gupta once again pushed the boundaries of sustainable fashion at London Fashion Week, unveiling her latest collection, Kalighat Stories, for FW25 in collaboration with Liva’s sustainable fabrics. Rooted in heritage yet executed with a contemporary touch, the collection honored India’s artistic traditions...

PRESS RELEASE / Announcement

30 January 2025

2 minutes

The color palette of the collection symbolizes the cycle of life, death and renewal, drawing inspiration from the essence of trees and their journey through time. The designs aim to evoke a deeper connection to nature while celebrating the strength and beauty of the human spirit.

Breathing New Life into Fashion: Harsh Vardhan Jalan's 'Prana' Couture Collection with Liva Fabrics

Mumbai, India: Promising fashion designer Harsh Vardhan Jalan has joined forces with Liva Fabrics, the premium offering from the house of Birla Cellulose, to present an extraordinary couture collection that redefines sustainable fashion. The collection, inspired by “Prana”—the ancient Indian concept of the vital life force—showcases a harmonious...