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Shreya Mehra

Case Study / Phulkari Heritage

6 September 2022

 7 minutes
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Punjab's Phulkari Finds Expression in Contemporary Silhouettes

The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. Founder Shreya Mehra shares her story.

By
  • Richa Bansal
 Feature
Collection: Making a Case
Most Popular
Style File / Gen Z Commentary
Fashion has become a pick and mix of trends and ideas where an individual can use the ingredients to create and recreate identity as often as they desire. There is joy in dressing, not fear. There are no rules.

Why We Should Embrace the Joy of Dressing ‘Outside of the Lines’ Like Gen Z

  • Steven Wright
  • Gwyneth Moore

18 May 2023
Retail Watch / Reliance-Shein Analysis
Random images from Shein India's Instagram account. The online fast fashion retailer was immensely popular among Indian women, especially youngsters, for its stylish wears.

Polyester Giant Reliance Sets Stage for Shein's Backdoor Return to India

  • Subir Ghosh

23 May 2023
 
Latest Specials
Deforestation / Viscose Report
Excavators beside a canal cutting through recently deforested peatland inside a PT. Riau Andalan Pulp & Paper (PT RAPP) pulpwood concession on Pulau Pedang, Bengkalis Regency, Riau Province. PT RAPP is a subsidiary of APRIL, the pulp & paper division of the RGE Group.

Deforestation Scam: Viscose Producer's Denials Insufficient to Rebut Evidence, Say 5 Groups

  • Special Correspondent

2 June 2023
Climate Crisis / Carbon Colonialism Interview
Thick black smoke is seen coming out from a chimney of a garment factory in the outskirts of Phnom Penh, Cambodia. An investigation by the Unearthed team of Greenpeace and Daily Mail last year unravelled a scandal in Cambodia wherein off-cuts from clothing factories that supply leading western brands were being used to fuel brick-kilns—exposing bonded workers to toxic fumes. The investigation took off from the 'Hot Trends' study of Laurie Parsons.

Joining the Dots: Sustainability Strategy Reflects the Colonial Logic of the Global Economy

  • Subir Ghosh

1 June 2023
 
Trending Now
Textile Recycling / Green Machine Interview
The Green Machine is licensed by HKRITA at cost price, meaning it only covers their costs with no extra margins. For H&M Foundation and HKRITA this open-source approach is key to reach maximum impact and to transform the fashion industry.

HKRITA’s Green Machine is Breakthrough that Recycling of Blended Textiles Needed, at Scale

  • Subir Ghosh

17 October 2022
Machinery / VDMA Outlook Interview
In March, the mechanical and plant engineering sector in Germany recorded a real decline in orders of 6 percent. A small ray of hope after several months of double-digit declines, but not yet a turnaround.

Bottlenecks from Disrupted Supply Chains Now Easing Considerably

  • Richa Bansal

8 May 2023
 
Latest Updates
Textile Recycling / Homework
Bacterial cellulose and animal leather were comparable in performance during the Taber Abraser test.

Green Fashion Alternatives Could Be Grown from Black Tea, Suggests UK Research

  • Staff Writer

9 June 2023
Innovation / GCA 2023
The ten Global Change Award winners.

Global Change Award winners Announced, H&M Doubles Grant and Winners

  • Staff Writer

9 June 2023