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Shreya Mehra

Case Study / Phulkari Heritage

6 September 2022

 7 minutes
aa

Punjab's Phulkari Finds Expression in Contemporary Silhouettes

The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. Founder Shreya Mehra shares her story.

By
  • Richa Bansal
 Feature
Collection: Making a Case
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R:inventex focuses on mechanical recycling as the most mature and currently scalable approach to processing textile waste, particularly in a reality where mixed fibre compositions are widespread. It relies on mechanical defibration technology that enables them to disassemble textiles while preserving fibre length and structure more effectively than conventional shredding. This enhances both the quality and range of applications for the recovered fibres.

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Cetia can sort the garments by composition and colour to obtain a homogeneous deposit for processing, and then run this deposit through its automated unravelling line. This line enables mechanical unravelling. Another approach is to consider “intelligent” dismantling to deconstruct a garment. It is currently developing an intelligent dismantling line to separate the various textile fabrics from elements such as buttons, zips, etc., so that each element can be recycled in its proper recycling route.

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Luxury Fashion / Italian Accord Commentary
The luxury fashion industry's dark underbelly has been systematically exposed through a series of high-profile investigations that have shaken consumer confidence and regulatory attention. Recent scandals involving household names such as Dior, Armani, and Valentino have exposed what Milan prosecutors describe as "a generalised manufacturing method" that puts lives at risk to maximise profits whilst maintaining the prestige of luxury pricing.

How Italy's Fashion Industry Will Tackle Worker Exploitation Through New Transparency Accord

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Cotton Crisis / Pakistan Status Analysis
The Pakistan Cotton Ginners Association (PCGA) and All-Pakistan Textile Mills Association (APTMA) have time and again warned that the current tax structure makes domestic cotton unviable, forcing mills to rely increasingly on cheaper imported alternatives. Industry insiders fear that during the crop year 2025–26, cotton ginning and textile sectors may operate at less than 50% of their total production capacity.

Pakistan's Cotton Sector Faces Imminent Collapse as Government Scrambles for Solutions

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