It ain't fashion, if it ain't sustainable

Shreya Mehra

Case Study / Phulkari Heritage

6 September 2022

7 minutes

Punjab's Phulkari Finds Expression in Contemporary Silhouettes

The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. Founder Shreya Mehra shares her story.

By

Richa Bansal

Feature

Collection: Making a Case

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Footwear Markets / New Trade Disorder / IV Feature

The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

Richa Bansal

10 April 2025

Tracing Wool / Sheep Inc Interview

The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

Subir Ghosh

8 April 2025