It ain't fashion, if it ain't sustainable

Shreya Mehra

Case Study / Phulkari Heritage

6 September 2022

7 minutes

Punjab's Phulkari Finds Expression in Contemporary Silhouettes

The urge to gift an enduring piece of Punjab’s legacy, and the lack of it, led to the setting up of Aab Label, a contemporary brand that draws inspiration from the hand-embroidered heritage craft of phulkari. Founder Shreya Mehra shares her story.

By

Richa Bansal

Feature

Collection: Making a Case

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Event Roundup / Textile ETP Report

The 2025 Textile ETP Annual Conference in Alcoy made one thing clear: regulation alone will not drive the textile industry’s transformation. Rather, it will be the decisions and collective actions of researchers, innovators, businesses, and policymakers that shape a sustainable future.

Decarbonisation in Textile Finishing: Engineering Solutions for a High-Impact Transition

Hilde Heim

19 May 2025

Climate Action / H&M Group Interview

The H&M Group has signed a virtual power purchase agreement (VPPA) with Lightsource bp for its 125MW Second Division solar project in Texas, US.

We’re Not Waiting for Perfect Solutions; We’re Moving Now with Tools Available: H&M

Subir Ghosh

20 May 2025

Textile Recycling Expo

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Toxic Fashion / Nonylphenol Usage Report

Indian textile products containing toxic chemicals may face barriers or trade limitations in the global market, hindering competitiveness of the Indian textile industry. By aligning with international efforts and adopting strict measures,

Toxic Chemicals in Indian Clothing Pose Health and Environmental Threats, Finds Study

Special Correspondent

27 May 2025

AI Trends / Advertising Commentary

Digital twins — virtual replicas of real people — are gaining traction in marketing to enhance personalisation, streamline content creation and deepen customer engagement.

Digital Clones of Real Models Are Revolutionising Fashion Advertising

Luana Carcano

26 May 2025

Young India Fashion Survey 2025