It ain't fashion, if it ain't sustainable

Sam Cutler

Home Fashion / UK Study

28 April 2023

3 minutes

The research concluded that among other key opportunities, encouraging the public to take care of their home textiles during the in-use phase will be a key behaviour for brands and retailers to focus on to increase the longevity of their products, limit failure modes and ultimately, reduce their impacts.

Over a Fifth of Home Textile Items in UK Lie Dormant

A new report marks the first piece of consumer research that WRAP has conducted on home textiles and provides a timely follow-on from the organisation's citizen insights report on clothing longevity in the UK, published in October 2022.

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Young India Fashion Survey 2025

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