From borrowed ₹4 lakh at a 10x15 feet leased basement to a sweeping 2,00,000 square feet with a turnover of around ₹230 crore, Surat-headquartered True Colors Ltd delivers a vertically integrated ecosystem for digital fabric printing, from machinery to sublimation paper, inks, printing services and countrywide support. Read the journey of a start-up as it navigated the choke points to emerge as a cutting force with a country wide imprint.