It ain't fashion, if it ain't sustainable

Ross Hollett

Consumer Trends / Shopping

31 July 2023

2 minutes

Activewear retailers deliberately use body-focused marketing to promote their products, which tend to be tight, form-fitting or revealing. This type of imagery can be very threatening to women’s body image because it promotes an idealised and difficult to attain physique.

Activewear Angst: Shopping for Workout Clothes Make Women Feel Worse About Looks

Studies by the Edith Cowan University (ECU) have found that the use of fit and toned models in tight-fitting clothing used by activewear websites make women feel worse about their looks and they experience lower self-esteem after browsing an activewear website, leading to negative body image.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Footwear Markets / New Trade Disorder / IV Feature

The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

Richa Bansal

10 April 2025

Tracing Wool / Sheep Inc Interview

The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

Subir Ghosh

8 April 2025