It ain't fashion, if it ain't sustainable

Reet Aus

Zero Waste / Reet Aus

6 December 2023

5 minutes

The collections of fashion designer Reet Aus are made by implementing the Upmade method in the early stages of the mass production process. This has improved efficiency and reduced environmental impact — each produced item uses an average of 70% less water and 88% less energy compared to a regular product.

No Scrap Left Behind: Estonian Endeavour Boosts Industrial Upcycling

The Reet Aus mission is to minimise the ecological footprint of the fashion industry by applying industrial upcycling — producing clothing from pre-production leftover fabrics. texfash.com talks to the visionary designer to know more.

By

Subir Ghosh

Interview

Exclusive

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