It ain't fashion, if it ain't sustainable

Patrik Lundström

State of Recycling / Renewcell Saga

27 February 2024

6 minutes

The Renewcell 1 plant in winter. When a recycling pioneer decides to file for bankruptcy, it distinctly indicates that the stated circularity claims, promises and ambitions of industry are only hot air.

Nails in Renewcell Coffin Were Hammered in by a Callous and Lethargic Global Fashion Industry

Swedish textile recycling pioneer Renewcell has decided to file for bankruptcy. The reason for the company going bust has nothing to do with either its product or facilities, but a global fashion industry that is still unwilling to increase its uptake of recycled fibres.

Subir Ghosh

Analysis

The Observer

PRESS RELEASE / Launch

17 October 2023

2 minutes

Gracell x Circulose is made with a 50% blend of Circulose pulp by fiber producer Grace. The Advance Denim collection is the first to use this high-Circulose content viscose fiber.

Advance Denim to Launch First Denim Collection Made with Gracell x Circulose

Stockholm, Sweden: Advance Denim, Grace, and Circulose have joined forces to accelerate textile circularity within the denim industry. The collaboration marks a significant milestone as Advance Denim is the first to launch a denim collection featuring Gracell x Circulose viscose made with a 50% blend of Circulose pulp. Premiering at Kingpins...

Going Circular / Collaboration

13 September 2023

2 minutes

Spinnova filament. The first batches of Spinnova fibre made with 100% Circulose have been produced for yarn and fabric development.

Textile Circularity Finds New Hope with Circulose-Based Spinnova Fibre

Finland's sustainable textile material company Spinnova and Swedish textile recycling leader Renewcell, in a first of its kind patented technology collaboration, are spinning textile waste-based fibre into new fibre without harmful chemicals, advancing circularity in the fashion industry.

Special Correspondent

PRESS RELEASE / Announcement

4 July 2023

3 minutes

Bales of Circulose sheets. The launch of the Circulose Supplier Network marks a significant milestone in the advancement of the circular economy in the fashion industry.

Renewcell Introduces the Circulose Supplier Network

Renewcell, a pioneering leader in textile recycling innovation, announces the launch of the Circulose Supplier Network (CSN). The CSN is a group of forty-seven yarn and textile producers helping to drive the circular economy forward by enabling a steady supply of Circulose to the market.

Renewcell opened the first-ever industrial scale chemical...