It ain't fashion, if it ain't sustainable

Nitin Singla

Case Study / Five Point Five

1 March 2023

6 minutes

A curated trunk of saris that comes to your living room is a collection of exclusive handwoven pieces that are handpicked from the weavers, for those who love to drape and scream pleats please! These saris are one-off pieces, which are more like collectibles for sari lovers, just like a collection of paintings by artists.

Pleats Please and in a Curated Trunk in Your Living Room

A New Delhi-based just-minted startup is formalising the business of retailing yards and yards of the timeless Indian drape in your living room. The heritage weaves from all over the country also have an online platform.

By

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