It ain't fashion, if it ain't sustainable

Munish Hinduja

PRESS RELEASE / Announcement

21 April 2022

3 minutes

AROO's first product was ECWCS where they passed field trials in 2017 and are currently manufacturing this product in India through its OEM based out of Bengaluru. ECWCS is a 3-layer modular clothing system worn together, which is designed to operate in temperatures of up to -50 degrees Celsius.

Defence start-up AROO collaborates and makes ECWCS for the first time in India for the Indian Army

AROO is India's first defence start-up that creates the Intellectual Property in specialized defence clothing. AROO was started by Rohit Bedi and Munish Hinduja, in the defence space for apparel and gear, and through its OEM manufacturers the ECWCS (Extreme Cold Weather Clothing System) and other specialized defence clothing. AROO’s business...

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