It ain't fashion, if it ain't sustainable

Michiel Scheffer

Greenwashing / Europe Directive

23 March 2023

6 minutes

The 'Proposal for a Directive on Green Claims' promises that businesses will benefit, as those that make a genuine effort to improve the environmental sustainability of their products will be more easily recognised and rewarded by consumers and able to boost their sales — rather than face unfair competition.

Europe Gets Closer to Outlawing Malaise of Greenwashing

Rampant greenwashing in the textile-fashion-apparel industry is now up front on the EU radar as it declared the 'Proposal for a Directive on Green Claims', even as industry analysts call for it to be writ into law by Member States.

By

Special Correspondent

Report

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Event Roundup / System Change Report

Beyond the panels and presentations, the 4th Sustainable & Circular Textiles, Apparel & Footwear event stood out for its open, constructive atmosphere. The second-day workshops in particular provided a space for deeper discussion—moving from theory to practice and encouraging real dialogue about what circularity actually takes. One thing was clear: we don’t all agree on the exact path forward, but we share similar goals. And sometimes, hearing an alternative opinion can sharpen your own perspective.

From Ideas to Impact: Circularity in Textiles Needs Scalable Action—Not Just Solutions

Kirsi Roine

14 April 2025

Climate Action / Benchmark Report Analysis

Good On You’s Fashion Planet Benchmark Report shines a light on the biggest planetary issues facing fashion, and how the industry fares.

Fashion Industry Not Serious about Emission Reduction or Impact on Nature, Says Report

Staff Writer

15 April 2025