It ain't fashion, if it ain't sustainable

ManMohan Singh

Fibre Innovation / New Launch

2 December 2025

4 minutes

A shift toward circular materials is prompting fashion to rethink where value begins, and how overlooked waste streams can shape the next phase of fibre innovation.

A New 'Circular' Fibre Launch Redraws How Fashion Handles Its Material Waste

As textile waste escalates and regeneration pathways remain limited, new circular materials are beginning to influence discussions around scale and feasibility. A newly introduced fibre offers a mechanical route that avoids additional chemical processing and broadens application potential. Here, Manmohan Singh, Chief Marketing Officer at Birla Cellulose, details the technology, ecosystem alignment, and market readiness informing this development.

Special Correspondent

Interview

PRESS RELEASE / Event

26 March 2025

2 minutes

Livaeco’s latest collection was a seamless fusion of tradition and modernity, offering ensembles that were not just high on fashion but also had a lower environmental impact.

Birla Cellulose Showcases Sustainable Elegance with Livaeco Collection at Jaipur Times Fashion Week

Jaipur, India: Birla Cellulose, from the house of Aditya Birla Group, made a striking statement at Jaipur Times Fashion Week with an exclusive showcase featuring its latest collection crafted using Livaeco, the eco-enhanced variant of its fabric. Created in collaboration with esteemed partner brands like Indoera, Juniper, and Holly Hock, the...

PRESS RELEASE / Announcement

29 November 2024

2 minutes

The foundation of Birla Connect is rooted in Birla Cellulose's mission of customer-first engagement, aptly named "Mission Happiness."

Birla Cellulose Introduces Birla Connect: A New Era of Customer-Centric Solutions

New Delhi, India: Birla Cellulose, a global leader in sustainable fibres, has strengthened its commitment to customer centricity and digital transformation with the launch of Birla Connect, its all-new customer access portal. This state-of-the-art platform promises to redefine business interactions, delivering simplicity, speed, and efficiency.

The...

PRESS RELEASE / Launch

1 March 2024

3 minutes

Birla Cellulose Launches Birla Viscose Intellicolor at Bharat Tex: A Groundbreaking Solution Set to Transform the Textile Industry

New Delhi, India: In a revolutionary move, Birla Cellulose has unveiled its latest innovation, Birla Viscose - Intellicolor, at the prestigious Bharat Tex event. Birla Cellulose is poised to redefine the landscape of the textile industry with its patented product, addressing a long-standing challenge with conventional reactive dyeing.

Intellicolor...

PRESS RELEASE / Announcement

16 February 2024

3 minutes

Birla Cellulose is at the forefront of sustainable manufacturing of man-made cellulosic fibers, sourcing its materials from renewable sources within responsibly managed forests.

Birla Cellulose: Pioneering Sustainable Textiles Globally

New Delhi, India: In a testament to their unwavering commitment to the global textile industry and sustainability initiatives, Birla Cellulose is delighted to announce their participation in Bharat Tex, to be held in New Delhi from February 26-29, 2024, at Bharat Mandapam. This participation underscores Birla Cellulose's dedication to fostering...