It ain't fashion, if it ain't sustainable

Linda Wikell

PRESS RELEASE / Launch

10 March 2022

2 minutes

H&M Studio's SS22 collection campaign was directed and photographed by Reto Schmid and styled by Georgia Pendlebury in London. The campaign features break-out model of the season, Devon Ross.

H&M Studio SS22 Celebrates Fashion's Bright New Era

NEW YORK: H&M is excited to introduce H&M Studio's "Press Play" collection featuring a high-energy homage to mood-enhancing fashion. Inspired by musical Gen-Z muses with exhilarating style and glowing personalities, the SS22 collection draws on the eccentric fashion of the 1980's and 1990's. With a potent color palette, an electrifying fusion of...

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