It ain't fashion, if it ain't sustainable

Leila Naja Hibri

Going Circular / Australian Industry

14 November 2023

2 minutes

Since its establishment in June 2023, the Seamless Transition Advisory Group (TAG) members have demonstrated remarkable dedication to establishing a new entity in line with the transition plan's first stage.

AFC’s Seamless Project Completes First Phase, Key Milestones Listed

Seamless, a first of its kind initiative, aims to transform how clothing is made, used and recirculated in Australia to achieve clothing circularity by 2030, has completed its first phase towards delivery of ambitious industry transformation and optimal outcomes for all key stakeholders.

Staff Writer

Country Overview / Australia

22 May 2023

5 minutes

There is also increasing appreciation for Indigenous fashion, with the industry creating more space for First Nations designers.

Australians' Wardrobes Filled with Clothes They’ve Never Worn; Half Buy One Clothing Item Every Month

Changing consumer behaviour, as well as new technology is reshaping the Australian fashion sector. A spending slowdown will test the industry’s resilience, says a just released report that charts the progress made across sustainability, diversity and inclusion, and accessibility.

Special Correspondent

Branding / Australian Fashion

14 October 2022

2 minutes

Reckoned to be the first of its kind anywhere in the world, the australian Fashion Council (AFC) in May this year launched a trademark which it hopes will create a new identity: Australian Fashion. In May 2021, the AFC had been awarded a federal grant to create an Australian fashion certification trademark and campaign to drive demand for Australian brands locally and internationally.

Australian Fashion Launches First Campaign, Showcases Effortless Style and Raw Nature

The Australian Fashion trademark project of the Australian Fashion Council (AFC) launched its first campaign at the Melbourne Fashion Week. It is supposed to be like a Tourism Australia campaign, but for the country’s fashion industry, driving demand for Australian fashion both at home, and around the world.