Seamless, a first of its kind initiative, aims to transform how clothing is made, used and recirculated in Australia to achieve clothing circularity by 2030, has completed its first phase towards delivery of ambitious industry transformation and optimal outcomes for all key stakeholders.
Changing consumer behaviour, as well as new technology is reshaping the Australian fashion sector. A spending slowdown will test the industry’s resilience, says a just released report that charts the progress made across sustainability, diversity and inclusion, and accessibility.
The Australian Fashion trademark project of the Australian Fashion Council (AFC) launched its first campaign at the Melbourne Fashion Week. It is supposed to be like a Tourism Australia campaign, but for the country’s fashion industry, driving demand for Australian fashion both at home, and around the world.
