It ain't fashion, if it ain't sustainable

Laura Thornquist

PRESS RELEASE / Announcement

5 December 2025

2 minutes

Under the agreement, Archroma will integrate Fibre52 into its global sales and technical network, expanding access to the ZDHC MRSL v3.1 and OEKO-TEX-approved system for mills adopting high-performance, sustainable processing.

Archroma And Fibre52 Partner to Scale Next-Generation Low-Temperature Bleach System

PRATTELN, SWITZERLAND AND HOUSTON, TEXAS: Archroma, a leading global specialty chemicals company committed to sustainable innovation, and Innovo Fiber LLC, owner of the patented Fibre52 system, have announced an exclusive global distribution partnership to expand the reach of Fibre52’s proven low-temperature, bleaching technology with innovative...

PRESS RELEASE / Announcement

6 December 2022

2 minutes

Fibre52 cotton's licensed process replaces harmful chemicals with bio-active products and uses lower levels of heat in the pretreatment process, saving up to 50% in water, energy use and process cycle time.

Fibre52 Cotton Technology Introduces an up to 50% More Sustainable, Ultra-Performance Version of Cotton

HOUSTON, U.S.: Fibre52 Cotton has unveiled a patent-pending technology to revolutionize the way cotton is prepared and dyed, substantially minimizing the use of water and energy, and eliminating harsh chemicals while also offering a more durable and vastly improved natural-performance cotton fiber to rival synthetics.

The traditional cotton...