It ain't fashion, if it ain't sustainable

Jonathan Cheung

PRESS RELEASE / Launch

8 April 2025

3 minutes

Originally conceived as a 30th-anniversary collaboration with denim industry veteran Jonathan Cheung, Tomorrowlab has evolved from a capsule collection into a permanent platform for sustainable and functional innovation—an ongoing launchpad for visionary ideas from AGI Denim and its technology collaborators.

AGI Denim Unveils New TOMORROWLAB Collection as a Platform for Denim Innovations

Karachi, Pakistan: AGI Denim on Monday announced the launch of Tomorrowlab as an expanded innovation platform for spotlighting cutting-edge technologies that explore the possible futures of denim. The collection is set to debut at the upcoming Kingpins Amsterdam trade show on April 16–17, 2025.

Originally conceived as a 30th-anniversary...

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