It ain't fashion, if it ain't sustainable

Johan Van den Heede

PRESS RELEASE / Announcement

4 April 2024

3 minutes

Archroma, G-Star RAW and Advance Denim Promote Cleaner Denim Production

Pratteln, Switzerland: With the aim to help the denim industry reduce the environmental impact of its wastewater and move towards circularity, three leaders from across the denim supply chain have renewed their joint commitment to the production of aniline-free denim apparel based on Archroma’s DENISOL PURE INDIGO 30.

Archroma, a global leader in...

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