It ain't fashion, if it ain't sustainable

Joanna Stern

Material Science / Apple FineWoven

29 February 2024

7 minutes

Apple Inc had claimed that its new FineWoven material had significantly lower emissions compared to the more "carbon-intensive leather" but tests have proven otherwise.

iTrash: Apple's Vegan Alternative Crumbles to Pieces as Durability Goes for a 6-Month Toss

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.

By

Subir Ghosh

Commentary

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Product Impact / New Study Report

Understanding that the environmental crisis is more than just carbon emissions will ensure that as companies work to reduce their carbon footprint, they are aware of how their business impacts the environment on other fronts. Failure to do so risks shifting impact from one category to another unknowingly.

Raw Materials and Manufacturing Account for 90% of Fashion Product’s Environmental Footprint

Special Correspondent

25 April 2025