It ain't fashion, if it ain't sustainable

Joanna Stern

Material Science / Apple FineWoven

29 February 2024

7 minutes

Apple Inc had claimed that its new FineWoven material had significantly lower emissions compared to the more "carbon-intensive leather" but tests have proven otherwise.

iTrash: Apple's Vegan Alternative Crumbles to Pieces as Durability Goes for a 6-Month Toss

The Apple FineWoven material that was touted as a more environment-friendly alternative to leather has failed the elementary test of durability, apart from the fact that the tech giant's unqualified claims have been exposed by laboratory tests.

By

Subir Ghosh

Commentary

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Leather Talk / Pasture Leather Interview

British Pasture Leather is the first and only producer of leather from the hides of cattle raised on regenerative farms in the UK, certified by Pasture for Life. It connects designers with ecosystem restoration through the production of leather, working from the farm level to produce a material which is 100% vegetable tanned, and traceable to regenerative sources.

Pasture Leather: A Journey from Field to Fork to Fashion

Richa Bansal

20 March 2025

Pioneering Change / Earth Protex Interview

The focus at Earth Protex remains its Tex2Tex technology and business scope, which specifically targets textile-to-textile recycling of polyester. Its Thermo-Mechanical Reactor recycling technology enables easy and scalable recycling of polyester textiles. In pic: The Ganni collection

Material Science at Crossroads: The Disconnect between Scientists and Creative Industries

Richa Bansal

24 March 2025