It ain't fashion, if it ain't sustainable

Heiko Desens

GFA Designer Challenge / Innovations

27 June 2023

3 minutes

Heiko Desens, Global Creative Director of Puma, partnered with Nicole McLaughlin (featured above), to creatively find solutions to the challenge of reducing waste from the supply chain through upcycling material cut-offs.

GFA Designer Challenge Unveils Innovative Responses to Create More Responsible Products

In the run up to the Copenhagen edition of the Global Fashion Summit beginning today, GFA is showcasing the journeys of two designers as they come up with solutions to reduce waste.

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