It ain't fashion, if it ain't sustainable

Francisca Sassetti

Greenwashing / Europe Directive

23 March 2023

6 minutes

The 'Proposal for a Directive on Green Claims' promises that businesses will benefit, as those that make a genuine effort to improve the environmental sustainability of their products will be more easily recognised and rewarded by consumers and able to boost their sales — rather than face unfair competition.

Europe Gets Closer to Outlawing Malaise of Greenwashing

Rampant greenwashing in the textile-fashion-apparel industry is now up front on the EU radar as it declared the 'Proposal for a Directive on Green Claims', even as industry analysts call for it to be writ into law by Member States.

By

Special Correspondent

Report

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Tariffs and Seconds / SMART View Interview

If unfair trade barriers persist, there's the risk of seeing mountains of usable clothing pile up in the US, while markets abroad fill the gap with cheap, low-quality fast fashion that often results in more waste, not less. Keeping the second-hand clothing trade flowing freely is in everyone’s best interest: economically, socially, and environmentally. This is a moment to build smarter, fairer, and more circular global systems, not to shut them down.

Trade Barriers on Second-Hand Clothing Disrupt a Globally Significant Reverse Supply Chain

Subir Ghosh

24 April 2025

Event Preview / Intertex Portugal Interview

ITF Intertex Portugal expects the participation of over 250 top-tier exhibitors, alongside the anticipated presence of more than 5,000 professionals from over 20 countries.

Balancing Between Nearshoring and Regional Supply Chains with a Global Outlook

Subir Ghosh

3 May 2025