It ain't fashion, if it ain't sustainable

Erik Klint

Consumer Trends / Dirty Laundry

17 June 2024

3 minutes

Today, we wash our clothes more than ever before, and the emissions from laundering have never been higher. Some of the reasons are that we use each garment fewer times before throwing them in the laundry bin, technological advances have made it easier and cheaper to do laundry, and access to washing machines has increased.

Fear of Being Perceived Dirty Trumps Environmental Concerns, Makes People Wash Clothes More

A new study from Sweden’s Chalmers University of Technology that examined the driving forces behind laundering behaviours, provides new tools for how people's environmental impact can be reduced.

By

Staff Writer

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

Most Popular

Uncertain Times / New Trade Disorder / I Commentary

It's April 2025, and the world has been thrown into chaos by the so-called reciprocal tariffs announced by US President Donald Trump on all other countries. No one seemed to have been prepared for such drastic measures, and the world trade order is in turmoil.

Trump Tariffs Threaten Growth, Investments and Development for Vulnerable Economies

Subir Ghosh

7 April 2025

Climate Action / Benchmark Report Analysis

Good On You’s Fashion Planet Benchmark Report shines a light on the biggest planetary issues facing fashion, and how the industry fares.

Fashion Industry Not Serious about Emission Reduction or Impact on Nature, Says Report

Staff Writer

15 April 2025