It ain't fashion, if it ain't sustainable

Emile Bruls

Going Circular / Denim Deal

30 June 2023

4 minutes

On 1 January 2023, in total 49 signatories, including eight brands and retailers, were committed to the Denim Deal with the aim to close the denim loop by promoting the use of high-grade post-consumer recycled cotton fibres (PCR-cotton) in new jeans and other denim garments.

Denim Deal Study Shows Share of 20% PCR-Cotton in Jeans is Growing

The Denim Deal Monitor 2022 says there is a positive development in the increase in application of post-consumer recycled cotton in denim garments and jeans, with 7 of the 8 participating brands and retailers aiming for higher targets than the 5%-PCR-content in the coming years.

By

Special Correspondent

Young India Fashion Survey 2025

Textile Recycling Expo

ITF Intertex Portugal 2025

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Trade Ties / Indo-Bangla Tension Commentary

Trucks at the border crossing at Dawki, Meghalaya. The trans-shipment facility, operational since 2020, was a result of India’s “Neighbourhood First” initiative and a gesture of goodwill toward Dhaka.

India’s Trans-shipment Ban Serves as a Big Blow to Bangladesh’s Apparel Ambitions

Subir Ghosh

21 April 2025

Circularity Narratives / Yee Chain International Interview

Unified standards, greater efficiency, and reduced fragmentation could be the shared goal of the future for the industry. However, achieving this would be incredibly challenging; hence tailoring solutions to specific contexts while ensuring coherence and interoperability across different regions is the way forward.

Falling into the Blame Game Is Counter-Productive for all in the Value Chain

Subir Ghosh

16 April 2025