It ain't fashion, if it ain't sustainable

Edzard van der Wyck

PRESS RELEASE / Announcement

19 May 2025

2 minutes

Two years of research, trials, and fine-tuning have led to a world-first: swimshorts made entirely from fully traceable natural fibres — engineered for performance and built to return to the earth.

Sheep Inc Launches World’s First Swim Shorts Made Entirely from Natural Materials

LONDON, 14 MAY 2025: Sheep Inc., the natural fibre specialists and pioneers of carbon-negative design, announce the launch of their latest breakthrough: The Merino Swimshorts — crafted entirely from Reda Active 100% ZQ-certified Merino wool, with a Yarnaway™ biodegradable lining that leaves no trace, no microplastics, and no compromises.

This is...

Tracing Wool / Sheep Inc

8 April 2025

6 minutes

The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

The future of fashion isn’t synthetic. It’s natural. It’s regenerative. And The Sheep Inc brand embodies and symbolises ideas from a carbon-negative supply chain, premium merino wool garments and regenerative farms to that word which is at the core of many debates in the fashion world: transparency.