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Ed Hill

PRESS RELEASE / Announcement

18 April 2024

 2 minutes
Materra plans for it to be the first in a series of guides, aimed at exploring various practices in regenerative agriculture while providing detailed insights shaped by their experience working with over 1000 farmers in India.

Materra Launches Illustrated Guide to Simplify Soil Carbon Sequestration for Fashion Brands

London, U.K.: Materra, a company designing solutions to grow and source future-proof cotton, has launched a guide called Digging Deep: Soil Carbon Sequestration Explained, meant to help the fashion industry understand soil carbon better.

Soil carbon sequestration is a complex process that demands soil health restoration, sustained commitment and...
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Footwear Markets / New Trade Disorder / IV Feature
The average effective tariff rate on both footwear and apparel is over five times higher than on all other US imports.

‘Cruel’ April Heaps Tariffs, A Pause; Global Footwear Industry Feels Clobbered

  • Richa Bansal

10 April 2025
Tracing Wool / Sheep Inc Interview
The Sheep Inc mission goes beyond creating exceptional knitwear. It seeks to reimagine the fashion industry's approach to the environment. Instead of merely offsetting emissions, Sheep Inc strives to make a positive impact, pledging to remove more CO2 from the atmosphere than the manufacturing process creates.

Here's a Response to Anti-Wool Agenda: Transparency and Regenerative Sourcing

  • Subir Ghosh

8 April 2025