It ain't fashion, if it ain't sustainable

Douglas Powell

Sportswear Innovation / Women's Health

24 April 2023

3 minutes

The experiment showed that increased levels of breast support were associated with greater knee joint stiffness due to smaller joint excursions.

High-Support Sports Bra Plays a Critical Role in Women’s Health, Says a New Study

A research on breast support and whole body biomechanics says that a high-support sports bra should be considered not only as apparel, but also sports equipment as it plays a role in women's health.

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Staff Writer

Young India Fashion Survey 2025

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Circularity Narratives / ESCF Project Report

Participation in ESCF was not token—it demanded deep engagement from all. For Yee Chain, this meant drawing from years of hands-on trials in circular textile manufacturing. As supply chain partners, it was committed to share its existing knowledge and to advance development/ use of new knowledge and tools to actively contribute to the project.

Enabling Systemic Circularity and a Collective Push for Industry-Wide Change

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Circularity Narratives / Yee Chain International Interview

Unified standards, greater efficiency, and reduced fragmentation could be the shared goal of the future for the industry. However, achieving this would be incredibly challenging; hence tailoring solutions to specific contexts while ensuring coherence and interoperability across different regions is the way forward.

Falling into the Blame Game Is Counter-Productive for all in the Value Chain

Subir Ghosh

16 April 2025